SYDNEY, 31 OCTOBER 2024 | Leading property and infrastructure communication and PR agency, Urbaine, has won Gold for Agency of the Year (Small/Boutique) for the second year in a row at the Communications and Public Relations Australia (CPRA) Golden Target Awards.
The awards recognise Australia’s best agencies with a focus on strategic and creative thinking, executional excellence and high achieving people, teams and agencies that have transformed businesses, brands and reputations.
Founded in late 2019 by property PR specialist Sarah Dixon, Urbaine scaled-up over the past 12-months, expanding its Brisbane based team and offering to service a growing list of clients across the country.
With backgrounds in media, government, agency, and in house private sector development and major contracting, the team has decades of collective experience in strategic communications, public relations and community engagement to deliver tailored strategies that drive better social and commercial outcomes.
“We grow and protect reputations, connect our clients with their communities, and build relationships with key stakeholders and journalists to encourage acceptance and awareness,” said Founder and Managing Partner, Sarah Dixon.
“We’ve undergone a rapid transformation in 12 months, evolving from start up to scale up.
“We are supporting billions of dollars in new housing supply, community development, and resources and infrastructure projects across South-East Queensland and Sydney.
“We are so proud to have achieved sustainable growth while continuing to nurture our team, service clients and win new work. And to receive this recognition from the CPRA judges and committee, who we admire immensely, is incredibly humbling.”
Managing Partner, Anita Kharbanda, said central to the agency’s success was fostering a culture that recognises careers are one aspect of a full life.
“At Urbaine, we do agency differently,” she said.
“We are proof that flex-agencies can be commercially viable, attract exceptional staff and leave room for life outside the office. ‘Differently’ means flexible work weeks, paid additional time and overtime, and 5-weeks annual leave as standard.
“Our team thrives through diverse ages, life experiences, skills, qualifications, career paths and ambitions, and we are incredibly excited about the future we are creating together.”
